Media Messages:
- Manifest Messages are direct clear messages
- Latent Messages at indirect messages
- Cumulative messages are built up and repeated in different ways to reinforce the message
Media Literacy Concepts:
- All media messages are constructed
- Media messages shape our perceptions of reality
- Different audience, different understanding of the same message
- Media messages have commercial implications
- Media messages embed points of view
Media Literacy Skills:
- Develop critical thinking skills
- Understand how media messages shape our culture and society
- Identify target marketing strategies
- Recognize what the media maker wants us to believe or do
- Name the techniques of persuasion used
- Recognize bias, spin, misinformation, and lies
- Discover the parts of the story that are not being told
- Evaluate media messages based on our own experiences, skills, beliefs, and values
- Create and distribute our own media messages
- Advocate for media justice
Keys to Interpreting Media Messages:
- Process
- Media Communicator
- Function
- Comparative Media
- Audience
- Context
- Historical
- Cultural
- Structure
- Framework
- Introduction
- Plot
- Genre
- Conclusion
- Production Elements
- Editing
- Color
- Lighting
- Shape
- Scale
- Relative Position
- Movement
- Point of View
- Angle
- Connotation of words and Images
- Performance
- Sounds-Music, Dialog, and Background Sounds
