Bay Shore, New York -- a hamlet in Suffolk County along Long Island’s South Shore -- has quietly built a meaningful connection to the world of professional wrestling through live events, local businesses, and influential individuals. As early as 1983, Bay Shore was hosting World Wrestling Federation (WWF) events, including at least one live show at Bay Shore High School. These local gymnasium events were part of the WWF’s grassroots efforts to build regional loyalty prior to the national cable TV boom.
Fast forward to more recent years, and Bay Shore has found itself part of the modern independent wrestling resurgence. The Great South Bay Brewery, a popular venue known for its expansive taproom and live events, has hosted multiple wrestling shows in partnership with independent promotions like Outlaw Pro Wrestling, as has Pro Game Athletics with Victory Pro Wrestling. These events have included former talent from WWE, ECW, TNA and ROH.
Beyond the ring, Bay Shore has played an important role in wrestling’s commercial side thanks to MerchDirect, a company based in the town since the early 2000s. MerchDirect has been a behind-the-scenes powerhouse in the world of band and sports-related merchandise, producing apparel and accessories for major clients across the entertainment spectrum -- including professional wrestling. Their ability to deliver high-quality, fan-centric products has aligned well with the demands of modern wrestling audiences, helping bridge the gap between fandom and fashion. The presence of such a company in Bay Shore further reflects the town’s quiet influence on the business of wrestling.
Bay Shore can also claim a unique literary connection to wrestling through Judith Regan, a prominent publishing executive who hails from the town. Regan, known for her work in both controversial and bestselling titles, played a key role in publishing WWE-related books (e.g. Mick Foley). Among the most high-profile was the long-in-the-works memoir of Stephanie McMahon, announced in the mid-2010s. While that particular title was ultimately delayed and never released, Regan’s involvement underscored her importance in bringing wrestling narratives into the mainstream literary market. Her publishing imprint has helped legitimize wrestling autobiographies as a commercial and cultural force.
Researched by Darren Paltrowitz on June 11, 2025. Updated on June 14, 2025.